A larger than life custom Instagram activation.
With the new transit plaza right next to Olson's Minneapolis headquarters, baseball fans from all over the US and Canada had a new place to congregate before and after one of the Major League Baseball’s biggest events of the year, and Minneapolis’ crown jewel of summer activities. This massive Instagram projection app was created as a way for Olson to get in on the excitement surrounding the 2014 All-Star Game.
I was approached to come up with something we could project into exterior windows around the building. My solution was something that tied in to Olson’s tag line of “Revolutionizing Engagement”. Using 10 HD projectors run by 5 PC’s “borrowed” from agency conference rooms, I created a giant Instagram app that spanned across ten 18-foot windows. Fan-tagged photos animated around two sides of the building mixed in with Olson branding.
- AIR Development,
- Concept Ideation,
- Creative Direction,
- Technical Direction