With Deutsch for AB InBev
An engaging way to teach Anheuser-Busch employees all about beer.
AB InBev wanted a unique way to rally their employees around beer and beer culture, beyond the standard corporate training tools that are most common, and usually forgettable. The solution Hoppy. This engaging, gameified learning experience educates ABI employees from around the world on the history, culture, and process of making and enjoying great beer, all while earning Beercoin and competing against their fellow coworkers.
Hoppy users can track their progress in their personalized profile page. They are able to see their Beercoin balance, their lifetime Beercoin earnings, how many Daily Challenges they’ve completed, and how many lesson flights they’ve completed. They can also see the the badges they’ve earned and what’s left, as well as a few secret badges they can earn.
Employees can also earn Beercoin by scanning custom smart codes or “Beercodes” via the Quikkly API. We worked directly with Quikkly do develop a special Unity version of their API wrapper.
While the pilot program only required English and Spanish languages, the app is architected to handle any language loaded into it based on the user’s selected locale. CMS content is automatically brings the correct language, and items such as button labels and instructions are populated from special manifest files in the correct language.
For a limited time, employees can use their Beercoin to purchase Hoppy “swag” from an in-app shopping experience. All products are pulled from the language-specific CMS.
- Creative Collaboration,
- Custom CMS,
- Mobile Development,
- Product Development,
- Technical Direction,
- Unity Development