Deutsch NY Holiday 2020
With Deutsch NY
Pivoting an Agency Holiday Tradition for a Pandemic World.
Like everything else in 2020, the tradition of agency holiday cards had to be reimagined. With all of our clients working from home, wrangling hundreds of home addresses and getting into our office to print and package physical packages became a non-starter. We knew we had to do something digital and something that showed our pride in New York.
All of the message frames were custom typeset, and the messages varied based on which ID was passed in via the URL.
- Creative Collaboration,
- Responsive Web,
- Technical Direction,
- User Generated Content