adidas All-Star Week

EVB

Interactive video to showcase athletes and apparel.

For the 2008 NBA All-Star Game, adidas wanted to create an immersive experience that both set the tone for all star week, but also showcased their souvenir apparel. Building off of the adidas basketball "Brotherhood" theme, select athletes were showcased in this interactive video.

The video could be watched as a full piece, and could also be clicked on when a specific product or athlete appeared. Hotspots with custom timing and positioning were used to all fans to dig deeper into the content, with links to purchase products and download wallpapers.

Disciplines

  • Creative Collaboration,
  • Flash Development,
  • Interactive Video,
  • Prototyping